| dc.contributor.author | Kronenberg, Jakub | |
| dc.date.accessioned | 2016-01-12T12:25:17Z | |
| dc.date.available | 2016-01-12T12:25:17Z | |
| dc.date.issued | 2007 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/16502 | |
| dc.description.abstract | Green marketing is the art of satisfying consumer needs in a profitable and environmentally
friendly manner. Its popularity is rising and will still rise for the next 20-30 years. Environmental
protection will become too obvious then to treat it as a separate trend in marketing.
Green marketing uses the same instruments that are used by traditional marketing. Their role
and use reflect differences between the two concepts. In the article the notions of product,
price, place (distribution), promotion, packaging, publicity and political power are discussed
from the green marketing perspective. | pl_PL |
| dc.description.sponsorship | Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;204 | |
| dc.title | Ekomarketing i jego instrumenty | pl_PL |
| dc.title.alternative | Green Marketing and its Instruments | pl_PL |
| dc.type | Article | pl_PL |
| dc.rights.holder | © Copyright by Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2007 | pl_PL |
| dc.page.number | 93-105 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Katedra Międzynarodowych Stosunków Gospodarczych | pl_PL |
