| dc.contributor.author | Gwarda-Gruszczyńska, Edyta | |
| dc.date.accessioned | 2015-06-30T12:48:31Z | |
| dc.date.available | 2015-06-30T12:48:31Z | |
| dc.date.issued | 2013 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/10316 | |
| dc.description.abstract | In 2009–2012 the research on strategies and tactics of commercialization was done. The aim
of this article is to present the research results. Main area covered here is the area of innovation
market implementation, especially strategies of Polish companies in this field. Different factors that
can have influence on commercialization strategies were identified and analyzed. The starting point
for their identification was factor importance in the success or failure of the commercialization
process. As the result characteristics of four main commercialization strategies were presented. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis, Folia Oeconomica;287 | |
| dc.subject | new technologies | pl_PL |
| dc.subject | high-tech industries | pl_PL |
| dc.subject | commercialization strategies | pl_PL |
| dc.subject | komercjalizacja | pl_PL |
| dc.subject | nowe technologie | pl_PL |
| dc.subject | sektory high-tech | pl_PL |
| dc.title | Praktyki polskich przedsiębiorstw w zakresie komercjalizacji nowych technologii | pl_PL |
| dc.title.alternative | Polish Companies Experiences in Commercialization of New Technologies | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | [207]-217 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Wydział Zarządzania, Katedra Zarządzania | pl_PL |
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