| dc.contributor.author | Łaszkiewicz, Anna | |
| dc.date.accessioned | 2015-06-30T12:05:48Z | |
| dc.date.available | 2015-06-30T12:05:48Z | |
| dc.date.issued | 2013 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/10308 | |
| dc.description.abstract | The article presents the issues of social media and their potential use in organizations in order
to generate value for employees, customers and investors. In addition to value definitions, which is
now regarded as one of the main determinants of achieving a competitive advantage in the market,
the author discusses the concept of social media. Author also describes distinguish features of the
Social Era that create potentially new areas of value creation and discusses the role of the client in
this process. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis, Folia Oeconomica;287 | |
| dc.subject | value | pl_PL |
| dc.subject | social media | pl_PL |
| dc.subject | Social Era | pl_PL |
| dc.subject | cooperation | pl_PL |
| dc.subject | client | pl_PL |
| dc.subject | wartość | pl_PL |
| dc.subject | media społecznościowe | pl_PL |
| dc.subject | Era Społeczności | pl_PL |
| dc.subject | współpraca | pl_PL |
| dc.subject | klient | pl_PL |
| dc.title | Media społecznościowe i ich potencjał w generowaniu wartości dla organizacji | pl_PL |
| dc.title.alternative | Social Media and Their Potential in Generating Value in Organizations | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | [157]-168 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu | pl_PL |
| dc.references | Bradley A.J., McDonald M.P. (2011), The Social Organization – How to Use Social Media to Tap the Collective Genius of Your Customers and Employees, Gartner, Inc., Harvard Business Review Press, Boston, [Kindle Edition] | pl_PL |
| dc.references | Divol R., Edelman E., Sarrazin H. (212), Demystifying social media, „McKinsey Quarterly”, April | pl_PL |
| dc.references | Doyle P. (2003), Marketing wartości, Felberg SJA | pl_PL |
| dc.references | Levine R., Locke Ch., Searls D., Weinberger D. (2000), The Cluetrain Manifesto, The End of Business as Usual, Basics Books, New York | pl_PL |
| dc.references | Merchant N. (2012), 11 Rules for Creating Value in the Social Era, „Harvard Business Review Press”, Boston | pl_PL |
| dc.references | Prahalad C.K., Ramaswamy V. (2000), Co-Opting Customer Competence, „Harvard Business Review”, January-February | pl_PL |
| dc.references | Reichheld F.F., Teal T. (2007), Efekt Lojalności, Ukryta siła rozwojowa Twojej firmy, Helion | pl_PL |
| dc.references | Stratten S. (2012), Bez Marketing, Przestań kusić klientów, zacznij z nimi rozmawiać!, Helion | pl_PL |
| dc.references | Historyczny moment Facebooka: miliard użytkowników, http://www.forbes.pl/artykuly/sekcje tech no/historyczny-moment-facebooka--miliard-uzytkownikow,30541,1 [dostęp: 05.05.2013] | pl_PL |
| dc.references | Definition of Marketing, http://www.marketingpower.com/AboutAMA/Pages/Definitionof Market ing.aspx [dostęp: 05.05.2013] | pl_PL |
