| dc.contributor.author | Krawczyńska, Aleksandra | |
| dc.date.accessioned | 2015-06-30T11:55:25Z | |
| dc.date.available | 2015-06-30T11:55:25Z | |
| dc.date.issued | 2013 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/10306 | |
| dc.description.abstract | The issue of trust as an ethical foundation of social infrastructure has always aroused intense
interest among social scientists. With the development of the concept of relationship marketing,
trust and its impact on the efficiency of the organization has also become a subject of research.
The results of these studies show indisputably that the acquisition and maintenance of trust is a key
factor in building and developing long-term relationships and valuable service. It is essential that
there may be a transfer of knowledge, and cooperation agreements between the two sides. Trust is
also an essential part of intangible assets. It is not surprising that research on the issues of trust are
carried out in different sectors in this important sector of healthcare services. However, due to the
multitude of work and research as well as a variety of approaches to the issues of trust, its determinants
and consequences, aim of this article is to analyse this issue on the basis of the perceived
healthcare service quality. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis, Folia Oeconomica;287 | |
| dc.subject | trust | pl_PL |
| dc.subject | healthcare services | pl_PL |
| dc.subject | perceived service quality | pl_PL |
| dc.subject | zaufanie | pl_PL |
| dc.subject | usługi medyczne | pl_PL |
| dc.subject | postrzegana jakość usług | pl_PL |
| dc.title | Związek pomiędzy zaufaniem do lekarza a postrzeganą jakością usługi medycznej | pl_PL |
| dc.title.alternative | Relationship Between Trust and Perceived Quality of Healthcare Services | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | [145]-156 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu | pl_PL |
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