Próba oceny chłonności rynku pracy na specjalistów z zakresu zarządzania i marketingu

Abstract

The paper contains an analysis of students' demand on faculty of management and marketing. It is still the most popular faculty in Poland (250 thousands students study management and marketing). The faculty is lectured not only in universities of economics, but in other types of universities as well (eg. technical, agricultural, medical and others). However, in recent years there has been observed the tendency to decrease the demand (10% per year). The reasons of the situation are complex, but the most important are adverse demographical tendencies, increase of unemployment, decrease of purchasing power and recession, what influences the reduction of marketing disbursements.