Etnocentryzm polskich konsumentów żywności w procesie globalizacji konsumpcji

Abstract

Ethnocentrism is not commonly observed attitude towards food products among Polish consumers. As primary data show the Polish origin of products is going to be more important factor for consumers who are older, less educated and are having the worst financial situation. Such characteristic is also typical for buyers of Polish food products, while consumers representing international attitudes towards food products are relatively young, higher educated and are having better financial situation. This is a common characteristic of foreign products buyers. On the basis of primary data analysis it can be stated that ethnocentrism towards food products is determined in a special way by taste of the Polish food products, which is developed during the childhood and is influenced by social factors, especially by culture, which are related to religion and family subculture. This impact is reflected in the level of internationalization of the cultural patterns of behavior. Strong internationalization is opposite to "open attitude" towards innovation, also towards tasting new food products, and supports to maintain traditional patterns within the nutritional behavior. Therefore food patterns are rather strongly influenced by national culture, "national kitchen" and special taste of country food.