dc.contributor.author | Mazurek-Łopacińska, Krystyna | |
dc.date.accessioned | 2015-03-26T07:57:23Z | |
dc.date.available | 2015-03-26T07:57:23Z | |
dc.date.issued | 2004 | |
dc.identifier.issn | 0208-6018 | |
dc.identifier.uri | http://hdl.handle.net/11089/7479 | |
dc.description.abstract | European culture is the mélange of cultural heritages regional, local and minority cultures. Polish people associate European culture with values such as: tolerance for others, openness on new ideas, environment protection, care of health and fitness, state's concern with satisfy citizen's needs and also aspiration for fulfillment, big importance of electronic technology, high level of citizen's security, strong aspiration for success. Distances which divide Poles from European culture result from differences in hierarchy of life's values, maintenance's cost and attitudes and consumer behaviors. Processes of globalization and Poland's integration with European Union stimulate modern trends in behaviors of Polish customers and also influence on level of Polish people consumer ethnocentrism. | pl_PL |
dc.description.sponsorship | Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę | pl_PL |
dc.language.iso | pl | pl_PL |
dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;179/2 | |
dc.title | Postawy i zachowania polskich konsumentów u progu integracji z UE (w świetle wyników badań ankietowych) | pl_PL |
dc.title.alternative | Customer's Behaviors on the Verge of Integration With European Union ( In the Light of Guestionnaire-based Research Results) | pl_PL |
dc.type | Article | pl_PL |
dc.page.number | [139]-148 | pl_PL |
dc.contributor.authorAffiliation | Akademia Ekonomiczna we Wrocławiu, Katedra Badań Marketingowych | pl_PL |