• polski
    • English
  • English 
    • polski
    • English
  • Login
View Item 
  •   DSpace Home
  • Czasopisma naukowe | Scientific Journals
  • Acta Universitatis Lodziensis. Folia Oeconomica
  • Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1
  • View Item
  •   DSpace Home
  • Czasopisma naukowe | Scientific Journals
  • Acta Universitatis Lodziensis. Folia Oeconomica
  • Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

LoginRegister

Statistics

View Usage Statistics

Porównanie umiędzynarodowienia działalności marketingowej polskich filii korporacji transnarodowych i ich krajowych konkurentów

No Thumbnail [100%x80]
View/Open
150-156.pdf (3.762Mb)
Date
2004
Author
Babińska, Danuta
Nizielska, Aleksandra
Metadata
Show full item record
Abstract
The purpose of this paper is to compare the level of marketing strategy internationalization among Polish companies and transnational corporations operating on the Polish market. The basis for this comparison are the results of direct research conducted in the period between lune 2002 and May 2003. The research results indicate considerable differences as far as entry modes, factors stimulating internationalization and the level of standardization are concerned, however the most important environmental factor requiring adaptation of marketing strategy is very much alike - the preferences of the customer.
URI
http://hdl.handle.net/11089/7254
Collections
  • Acta Universitatis Lodziensis. Folia Oeconomica nr 179/2004 cz. 1 [64]

University of Lodz Repository

Contact Us | Send Feedback | Accessibility
 

 


University of Lodz Repository

Contact Us | Send Feedback | Accessibility
 

 

NoThumbnail