The role of emotional intelligence in shaping entrepreneurial intentions among Tunisian women in sustainable tourism

Abstract

Entrepreneurship is an essential component of economic progress, and women entrepreneurs are key actors. However, various factors, including entrepreneurial motivation, emotional intelligence, and their perception of governance and anti-corruption efforts, have influenced their engagement in specific sectors like sustainable tourism. The study used a quantitative research methodology, gathering information from 220 Tunisian women entrepreneurs using a structured questionnaire. To evaluate the proposed associations, the investigation used partial least squares structural equation modeling (PLS-SEM), correlation analysis and descriptive statistics. The findings indicate that their inclination to start firms in this industry is significantly influenced by entrepreneurial motivation and emotional intelligence. Moreover, perception of anti-corruption efforts plays a moderating role, reinforcing their positive effects.