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Memorable sustainable tourism experiences (MSTE): A mixed-method study

dc.contributor.authorBakar, Nurzehan Abu
dc.contributor.authorRahim, Marlisa Abdul
dc.contributor.authorNawi, Nor Maizana Mat
dc.contributor.authorHashim, Nik Alif Amri Nik
dc.contributor.authorVelayuthan, Sathish Kumar
dc.date.accessioned2026-04-28T09:04:13Z
dc.date.available2026-04-28T09:04:13Z
dc.date.issued2025-12-30
dc.identifier.issn0867-5856
dc.identifier.urihttp://hdl.handle.net/11089/58238
dc.description.abstractThis study investigates and validates the concept of memorable sustainable tourism experiences (MSTE) and examines their influence on tourists’ revisit intentions through an exploratory sequential mixed-method design. In the qualitative phase, in-depth interviews with eight tourism operators in Langkawi Island, Malaysia, were conducted to identify key dimensions of MSTE, which include hedonism, local culture, refreshment, knowledge, meaningfulness, novelty, involvement, responsible practices, and the role of local guides. These components were subsequently tested in the quantitative phase through a survey of 233 tourists who had participated in sustainable tourism experiences on the island. Data were analysed using partial least squares structural equation modelling (PLS-SEM), which revealed significant positive relationships between hedonism, local culture, refreshment, responsible practices and revisit intention. The study advances the theoretical understanding of MSTE by introducing novel dimensions such as responsible practices and the involvement of local guides. By integrating the perspectives of both tourism operators and tourists as well as employing a mixed-methods approach, this research addresses existing methodological and conceptual gaps in the literature. It contributes meaningfully to the growing body of knowledge on sustainable tourism and tourism experience. Furthermore, the findings offer practical implications for destination managers and tourism stakeholders aiming to strengthen tourist loyalty through the design of meaningful, memorable and sustainability-oriented experiences.en
dc.description.abstractNiniejszy artykuł empiryczny bada koncepcję Niezapomnianych Zrównoważonych Doświadczeń Turystycznych (MSTE) oraz ich wpływ na zamiar ponownej wizyty turystów na wyspie Langkawi w Malezji. W badaniu zastosowano podejście metodą mieszaną, wykorzystując eksploracyjny sekwencyjny projekt badawczy. Analiza tematyczna została przeprowadzona na podstawie wywiadów z interesariuszami branży turystycznej, a następnie przeprowadzono ankietę wśród turystów uczestniczących w działaniach związanych ze zrównoważonym rozwojem. W badaniu zidentyfikowano kluczowe elementy MSTE, takie jak hedonizm, kultura lokalna, odświeżenie, wiedza, sensowność, nowość, zaangażowanie, odpowiedzialne praktyki oraz obecność lokalnego przewodnika. Ponadto modelowanie równań strukturalnych ujawniło pozytywne związki między hedonizmem, kulturą lokalną, odświeżeniem, odpowiedzialnymi praktykami a zamiarem ponownej wizyty. Niniejsze pionierskie badanie wnosi wkład w rozwój teoretyczny w zakresie zrównoważonych doświadczeń turystycznych, oferując jednocześnie praktyczne implikacje dla zarządzania destynacjami i rozwoju turystyki.pl
dc.language.isoen
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl
dc.relation.ispartofseriesTuryzm/Tourism;2en
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.subjectexploratory sequential mixed-method studyen
dc.subjectmemorable sustainable tourism experienceen
dc.subjectmemorable tourism experienceen
dc.subjectsustainable tourism experience and revisit intentionen
dc.titleMemorable sustainable tourism experiences (MSTE): A mixed-method studyen
dc.title.alternativeNiezapomniane Zrównoważone Doświadczenia Turystyczne (MSTE): Badanie Metodą Mieszanąpl
dc.typeArticle
dc.page.number155-170
dc.contributor.authorAffiliationBakar, Nurzehan Abu - Universiti Teknologi MARA (Selangor Darul Ehsan, Malaysia), Faculty of Hotel & Tourism Managementen
dc.contributor.authorAffiliationRahim, Marlisa Abdul - Universiti Malaysia Kelantan (Kota Bharu, Kelantan, Malaysia), Faculty of Hospitality, Tourism & Wellnessen
dc.contributor.authorAffiliationNawi, Nor Maizana Mat - Universiti Malaysia Kelantan (Kota Bharu, Kelantan, Malaysia), Faculty of Hospitality, Tourism & Wellnessen
dc.contributor.authorAffiliationHashim, Nik Alif Amri Nik - Universiti Malaysia Kelantan (Kota Bharu, Kelantan, Malaysia), Faculty of Hospitality, Tourism & Wellnessen
dc.contributor.authorAffiliationVelayuthan, Sathish Kumar - Universiti Teknologi MARA (Selangor Darul Ehsan, Malaysia), Faculty of Hotel & Tourism Managementen
dc.identifier.eissn2080-6922
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dc.contributor.authorEmailBakar, Nurzehan Abu - nurzehanabubakar@gmail.com
dc.contributor.authorEmailRahim, Marlisa Abdul - marlisa@umk.edu.my
dc.contributor.authorEmailNawi, Nor Maizana Mat - maizana.mn@umk.edu.my
dc.contributor.authorEmailHashim, Nik Alif Amri Nik - alifamri@umk.edu.my
dc.contributor.authorEmailVelayuthan, Sathish Kumar - sathish.k@umk.edu.my
dc.identifier.doi10.18778/0867-5856.2025.27
dc.relation.volume35


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