Educational challenges for tour leader candidates in tourism and recreation studies: The case of Adam Mickiewicz University in Poznań

Abstract

The article examines the practical aspects and challenges in preparing students of tourism and recreation at the Adam Mickiewicz University in Poznań for the profession of tour leader. The findings are based on an analysis of the literature on the subject, documentation concerning the organisation of field exercises, experiences of the staff conducting these classes, and information from the economic environment. Additionally, spatial analysis of exercise routes from the years 2011–2024 was carried out. Key conclusions highlight the need to adapt educational programs to technological advancements, such as generative AI and modern navigation systems, while addressing associated risks. The study emphasizes the importance of developing narrative skills and adaptability to tourism industry changes, including deregulation and geopolitical shifts. The importance of a comprehensive approach was emphasized, combining theoretical knowledge with field practice while preparing students for the expectations of the tourism market. The authors recommend continuously improving training programs by integrating innovative teaching tools alongside traditional methods to enhance graduates’ competitiveness.