dc.contributor.author | Szymańska, Kamila | |
dc.date.accessioned | 2025-01-28T11:42:17Z | |
dc.date.available | 2025-01-28T11:42:17Z | |
dc.date.issued | 2022-07-01 | |
dc.identifier.citation | Szymańska K., Introduction, [w:] The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, Akademia Zarządzania i Finansów, Szymańska K. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2022, s. 7-8, https://doi.org/10.18778/8220-842-9.01 | en |
dc.identifier.isbn | 978-83-8220-842-9 | |
dc.identifier.uri | http://hdl.handle.net/11089/54420 | |
dc.language.iso | en | |
dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl |
dc.relation.ispartof | Szymańska K. (red.), The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2022; | pl |
dc.relation.ispartofseries | Akademia Zarządzania i Finansów | pl |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.title | Introduction | en |
dc.title.alternative | Introduction | pl |
dc.type | Book chapter | |
dc.page.number | 7-8 | |
dc.contributor.authorAffiliation | The University of Lodz, Faculty of Management, Department of Marketing | en |
dc.identifier.eisbn | 978-83-8220-843-6 | |
dc.identifier.doi | 10.18778/8220-842-9.01 | |