Introduction

dc.contributor.author	Szymańska, Kamila
dc.date.accessioned	2025-01-28T11:42:17Z
dc.date.available	2025-01-28T11:42:17Z
dc.date.issued	2022-07-01
dc.identifier.citation	Szymańska K., Introduction, [w:] The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, Akademia Zarządzania i Finansów, Szymańska K. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2022, s. 7-8, https://doi.org/10.18778/8220-842-9.01	en
dc.identifier.isbn	978-83-8220-842-9
dc.identifier.uri	http://hdl.handle.net/11089/54420
dc.language.iso	en
dc.publisher	Wydawnictwo Uniwersytetu Łódzkiego	pl
dc.relation.ispartof	Szymańska K. (red.), The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2022;	pl
dc.relation.ispartofseries	Akademia Zarządzania i Finansów	pl
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.title	Introduction	en
dc.title.alternative	Introduction	pl
dc.type	Book chapter
dc.page.number	7-8
dc.contributor.authorAffiliation	The University of Lodz, Faculty of Management, Department of Marketing	en
dc.identifier.eisbn	978-83-8220-843-6
dc.identifier.doi	10.18778/8220-842-9.01

Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/