Ekonomiczne znaczenie lokalizacji hotelu w przestrzeni miasta

Abstract

Location of hotel services brings about certain advantages and dis-advantages which have to be taken into consideration by a subject rendering services. The significant role of location as an important factor determining future revenues of the hotel, among other things the influence of the service location on the price that the guest is eager to pay has been widely described in the literature of the subject. The aim of this article is to find an answer to a question whether there is a relation between a hotel location and the price of services rendered by this hotel and, at the same time, it is an attempt to determine the economic significance of hotel services as a factor enabling to limit the price competition. The author of the article is trying to explain the notion of tourist rent within the city. Investigations were conducted among Cracow hotels in the year 2000. The analysis of empirical data characteristic for the hotel accommodation in Cracow in 2000 enables to draw a conclusion that the hotel location regarded as the distance of hotels from the city centre, influences the prices of services rendered in these hotels. On average, the price decreases by 35,48 PLN with the increase in the distance from the city centre by 1 km. However, it should be stressed that this decrease is different for budget hotels for three- & four-star hotels. The analysis of the average prices in particular zones confirms the variability of hotel prices in relation to the hotel location and the distance from the city centre and enables to determine the direction of this variability (the decrease of prices together with the increase in the distance from the city centre). Above statements allow drawing the conclusion that hotel location in the centre or in its environs enables the hotel management to take advantage of tourist rent independently of the quality of rendered services.