Participatory Audiovisual Translation in the Age of Immediacy

Abstract

In the age of participatory culture and post-translation, the liberalization of the domain of audiovisual translation (AVT) was only a matter of time. The key four factors which have contributed to this demotic turn include: Linguistic Competence, Availability, Immediacy, and Free-of-Chargeness. Amateur and fan-produced translations increasingly gain in popularity. Meanwhile, the expectations of the industry towards professional translators has become more challenging than ever. The aim of the presented paper is to explore whether these changes call for a more market-driven approach towards AVT in the age of the opening of the industry for other agents.