| dc.contributor.author | Solgaard, Hans | |
| dc.date.accessioned | 2021-04-16T12:14:00Z | |
| dc.date.available | 2021-04-16T12:14:00Z | |
| dc.date.issued | 1990 | |
| dc.identifier.issn | 0208-6018 | |
| dc.identifier.uri | http://hdl.handle.net/11089/35187 | |
| dc.description.abstract | Wiarygodność badań psychograficznych oraz dotyczących wyobrażenia o produkcie stała się ostatnio przedmiotem zainteresowania badaczy rynku. Artykuł
stanowi wyraz tego zainteresowania. W szczególności dokonano w nim krótkiego
przeglądu problemów związanych z analizami psychograficznymi oraz analizami dotyczącymi wyobrażenia o produkcie.
W początkowej części artykułu dokonano krótkiego przeglądu badawczego z
zakresu interesującej Autora problematyki. W dalszej części Autor omówił problematyką wiarygodności związaną ze skalami psychograficznymi i porównawczymi
omawiając stosowane tu metody.
Trzecia część artykułu poświęcona jest metodologii skalowania dualnego dotyczącego wyobrażenia o produkcie, a w dalszej Jego części - zastosowania
skalowania dualnego. Ta procedura została zilustrowana przez Autora przykładem ilościowego pomiaru wyobrażenia o podmiocie rynkowym na przykładzie jednego
z duńskich banków. Autor zastosował tu dwojakiego rodzaju procedurą: z ograniczeniami i bez ograniczeń formalnych (modelowych). Krótkie wnioski stanowią
część końcową artykułu. | pl_PL |
| dc.language.iso | en | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.relation.ispartofseries | Acta Universitatis Lodziensis. Folia Oeconomica;105 | |
| dc.title | On the reliability of image and psychographic analyses. An application of dual scaling | pl_PL |
| dc.title.alternative | O wiarygodności analiz psychograficznych oraz analiz dotyczących wyobrażenia o produkcie. Zastosowanie skalowania dualnego | pl_PL |
| dc.type | Article | pl_PL |
| dc.page.number | 129-146 | pl_PL |
| dc.contributor.authorAffiliation | The Copenhagen School of Economics and Business Administration! Denmark | pl_PL |
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