Challenges of dairy cooperatives in the area of sales marketing

Konieczna, Izabela

dc.contributor.author	Konieczna, Izabela
dc.contributor.editor	Michałkiewicz, Anna
dc.contributor.editor	Mierzejewska, Wioletta
dc.date.accessioned	2021-02-05T19:13:10Z
dc.date.available	2021-02-05T19:13:10Z
dc.date.issued	2020
dc.identifier.citation	Konieczna I., Challenges of dairy cooperatives in the area of sales marketing, [w:] Contemporary organisation and management. Challenges and trends, Michałkiewicz A., Mierzejewska W. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020, s. 417-431, doi: 10.18778/8220-333-2.26	pl_PL
dc.identifier.isbn	978-83-8220-333-2
dc.identifier.uri	http://hdl.handle.net/11089/33348
dc.description.abstract	The article sets itself the goal of presenting how cooperatives assess the importance of features of the offer in the area of sales marketing for various groups of customers. The implementation of the goal was based on the presentation and analysis of the results of research conducted among the management of cooperatives from two provinces: Świętokrzyskie and Małopolskie using an interview questionnaire. Research results show that cooperatives from both provinces assessed the importance of features of the offer differently, but their opinions are similar in terms of the group of customers for which the importance of the features of the offer in the area of sales marketing was rated the highest.	pl_PL
dc.language.iso	en	pl_PL
dc.publisher	Wydawnictwo Uniwersytetu Łódzkiego	pl_PL
dc.relation.ispartof	Michałkiewicz A., Mierzejewska W. (red.), Contemporary organisation and management. Challenges and trends, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020;
dc.rights	Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe	*
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject	sales marketing	pl_PL
dc.subject	features of the offer	pl_PL
dc.subject	cooperatives	pl_PL
dc.title	Challenges of dairy cooperatives in the area of sales marketing	pl_PL
dc.type	Book chapter	pl_PL
dc.page.number	417-431	pl_PL
dc.contributor.authorAffiliation	Jan Kochanowski University in Kielce	pl_PL
dc.identifier.eisbn	978-83-8220-334-9
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dc.identifier.doi	10.18778/8220-333-2.26