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dc.contributor.authorMiązek, Amadeusz
dc.contributor.authorŚwiatowiec-Szczepańska, Justyna
dc.contributor.editorMichałkiewicz, Anna
dc.contributor.editorMierzejewska, Wioletta
dc.date.accessioned2021-02-04T13:06:47Z
dc.date.available2021-02-04T13:06:47Z
dc.date.issued2020
dc.identifier.citationMiązek A., Światowiec-Szczepańska J., The application of content analysis as a research method in management sciences, [w:] Contemporary organisation and management. Challenges and trends, Michałkiewicz A., Mierzejewska W. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020, s. 159-172, doi: 10.18778/8220-333-2.10pl_PL
dc.identifier.isbn978-83-8220-333-2
dc.identifier.urihttp://hdl.handle.net/11089/33300
dc.description.abstractThe purpose of this paper is to present the potential of content analysis as a method to study the psychological traits of firms’ core decision makers. Research shows that these traits play a fundamental role in shaping corporate strategy and performance. The paper is theoretical, explaining the essence, origin and advantages of the method, indicating the application examples in sociology with an emphasis on the increasingly frequent use in management studies. It also identifies various methodological approaches of collecting data from written communication, showing the possible ways for scientists to bypass accessibility limitations to primary sources. The analysis of results shows a high validity of linguistic techniques used for assessing the antecedent psychological traits of core decision makers.pl_PL
dc.language.isoenpl_PL
dc.publisherWydawnictwo Uniwersytetu Łódzkiegopl_PL
dc.relation.ispartofMichałkiewicz A., Mierzejewska W. (red.), Contemporary organisation and management. Challenges and trends, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2020;
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectcontent analysispl_PL
dc.subjectmethodologypl_PL
dc.subjectpsychological traitspl_PL
dc.subjectCEO communicationpl_PL
dc.subjectshareholder letterspl_PL
dc.titleThe application of content analysis as a research method in management sciencespl_PL
dc.typeBook chapterpl_PL
dc.page.number159-172pl_PL
dc.contributor.authorAffiliationPoznań University of Economics and Businesspl_PL
dc.identifier.eisbn978-83-8220-334-9
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dc.identifier.doi10.18778/8220-333-2.10


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