Poetics in the Age of Convergence

Abstract

The aim of the study is to present changes in the structure of text (its structure and ways of creation, figures in particular) in digital discourse. The identity of digital communication is supported by existing signs, texts, and discourses; and how it develops in the process of their adaptation and reinterpretation. The Internet seems to be a really good space in which different discourses become alike. This process results in the creation of new poetics of text and discourse. Digital media modifies rhetorical figures (especially the ontology and functions of those figures), it cancel figures existing in traditional texts (for example, inversion is invalidated because no determined way of reading the text exists), and it creates new ones. In digital discourse words and icons have a multifunctional nature (meaning-making,linking, acting, marking, and signalling the sender’s emotions). Traditional textual forms, which differ semiotically and medially, are combined and transformed, so that the boundaries between forms of expression are blurred.