Obszary generowania wartości przez wirtualne platformy wymiany handlowej w sektorze B2B na tle doświadczeń operatorów platform w Polsce

Abstract

The aim of the article is to present selected results from the research project conducted in 2007-2008 by authors. The main point of the research project was to assess and empirically verify a possibility of value creating on B2B virtual exchange platforms (marketplaces) and diagnosis of the middleman role in Internet in B2B sector in Poland. Authors identified virtual exchange platforms operating in Poland and analyzed them according to solutions available on platforms, their level of ad- vance, popularity and usage of offered mechanisms. This paper presents the most important research findings concerning B2B platforms and also presents selected recommendations.