Креолизованные тексты в межкультурной коммуникации

Abstract

The article considers the following problem: studying of the role and place of texts with nonverbal means of written communication. The texts, in which structure with the nonverbal means is present, are the least studied in linguistics. This article analyzes functioning of texts designed for advertising in cross-cultural communication, their role in fixing and distribution of national stereotypes in modern society is described. Advertising texts with success can be used in training in foreign languages and familiarizing with national culture.