Streszczenie
Paper presents deliberation on factors responsible for necessity of some redefinitions of certain terms and ideas concerning axio-normative order in economic activity brought by contemporary crisis. First part of the paper focuses on description of previous economic order in neoliberal market economy. Special reflection concerns the analysis of factors of institutionalization and instrumentalization of ethical standards of business behaviour. Second part of the paper presents opinion of this accomplished order from perspective of contemporary crisis, having resulted from privatization of profits and socialization of economic risks. The conclusion calls for necessary global ethical standards, which solution would again view work form the normative perspective.