„Gazeta Łódzka” i jej miejsce w społeczno-kulturalnym życiu Łodzi Początki i współczesność
Streszczenie
Article covers the topic of “Gazeta Łódzka” (“Gazeta Wyborcza Łódź”), local supplement
added to national newspaper “Gazeta Wyborcza”. In the article criteria of local media and their
functions were analysed. Their influence on local societies is also considered. Two periods of
newspaper’s activity are concerned – beginning of the nineties of twentieth century and the
beginning of the twentieth-first century.
Information were gathered by author from analysis of the newspaper and interviews with
Piotr Wesołowski the deputy of chief redactor and workers of Advertising Department. History
and activity of “Gazeta Łódzka” is presented from perspective of fulfilling the determinants of
local press and methods of readers elicitation. Examples of involvement in problems of Łódź
inhabitants and achievements of newspaper’s journalists are shown. There were taken into
consideration non-standard activities such as charitable actions and ones that promote culture also,
not only materials published in the newspaper.
Results of deliberations allow to think that “Gazeta Łódzka” is one of the factors that influences
identity of the city and is helping to develop positive image of Łódź in the united Europe.