Beletryzacje, czyli czemu „wszystkie sklepy prowadzą nas do sklepów z zabawkami”?

Abstract

Novelization is a novel based on the film script and published on a date close to the date of the opening night. The sole purpose of such a product is to promote movie and to earn more money in a way planned according to contemporary model of film production. Is fits perfectly the pop culture world described in terms of merchandising, revival, cover, reboot, sequel or universe. However, in spite of its commercial and appropriate character, novelization also belongs to the contemporary fan culture/remix culture that has a powerful subversive potential. It shows the way novelizations function within pop culture – either created on big studios’ command or by fans and pop culture users.