The author takes an assumption that marketing process management at the enterprise is an important element of progress in production and trade. It leads to integration of economic activities, affects decrease of costs ...

Value grow for the shareholders and expending of the profit is claimed to be the main goal of the contemporary company. Marketing plays the crucial role in achieving both of above mentioned goals. Thus, one can draw the ...

In the article the author pays attention to marketing in terms of market activities. Such attitude allows to show various functions and chances for development and above all - the basis of competitive strenghts.

Properly planned and effectively implemented strategies lead to long-term competitive advantage on the market. Deep analysis and considerations on the subject of strategic targets and ways o f receiving them are the ...

In this paper the author analyses basic relations between marketing as a discipline of applied science and its research (scholarly) specialisation of normative-project nature, as the author considers marketing management ...

The article presents loyalty of the customer as a source of the competitive power of the company. The article consists of two parts. The first part concentrates on the satisfaction of the customer, that seems to be the ...

This article considers the tendencies in consumption patterns and the changes in business environment and their impact on evolution in marketing activities and concepts. Author presents the ideas of the ecological ...

There are mutual correlations between marketing and financial strategy of the firm. Effective marketing strategy causes increase of sale and profits, which conditions next outlays for marketing activities. Financial ...

Appearance, apart from traditional market forms, of the new market dimension, so called „infospace", is mainly caused by new information technologies and Internet in particular. Emergence of Internet originated the real ...