Znaczenie czynników proekologicznych w procesie wyboru dostawcy na rynku B2B

Abstract

When building company's advantage, cost or quality are no longer sole areas of competitive market gains. Other variables, for companies remaining in alternative to one another are gradually becoming significant to a consumer. This article aims to identify, define the meaning of proecological indicators in the process of assessing and selecting suppliers on B2B market in Poland. In the article, theoretical discussion has been supplemented with the results from empirical studies conducted within the scope of analysis.