Zmiany jakościowe w konsumpcji Polaków na tle procesów integracyjnych w Europie

Abstract

Process of integration Poland with European Union has influence on consumption and customer behaviour on the market. Well developed countries in European Union are becoming exemplars of Polish customers consumption. Quantitative changes in consumption are connected with modification forms of consumption (e.g. from lower to higher level of consumption). Those changes have strong influence on increasing quality and standard of life of whole Polish society. It is main goal and task of present consumption.