Intensyfikacja funkcji handlowych w procesach wzrostu przedsiębiorstw (na przykładzie przemysłu lekkiego)

Abstract

The article begins with discussion of general problems connected with growth of companies to be followed by presentation of different kinds of the market strategy models as pursued by industrial companies. Main attention is focussed on two kinds of strategy - distribution strategy and marketing strategy, which are most common in light industry companies. The article discusses also basic assumptions of the marketing sale strategy in the light industry as well as organizational structures of the dynamic marketing in conditions of companies growth.