Show simple item record

dc.contributor.authorRosińska-Bukowska, Magdalena
dc.date.accessioned2015-01-27T17:57:34Z
dc.date.available2015-01-27T17:57:34Z
dc.date.issued2014-12
dc.identifier.issn2082-4440
dc.identifier.urihttp://hdl.handle.net/11089/6390
dc.description.abstractThe purpose of this article is to analyze the changes in the strategies of the internationalization of enterprises as a result of the evolution the global economy. An attempt is made to assess the impact of the progressive stages of the process of globalization on the models of functioning of enterprises, especially the rules of competitiveness building. The article is divided into four parts. The first part is an analysis of the evolution of the globalization processes. The second part refers to the impact of changes in the globalization process for businesses. The third part shows the implications of the current phase of globalization for the competitiveness system. The last part is an attempt to explain the methods of the implementation of these challenges using selected corporations as examples (Volkswagen, Siemens, British Petroleum).en
dc.language.isoplpl_PL
dc.publisherUniwersytet Łódzkipl_PL
dc.relation.ispartofseriesEkonomia Międzynarodowa;8
dc.subjectinternacjonalizacjapl_PL
dc.subjectprzedsiębiorstwapl_PL
dc.subjectkorporacjepl_PL
dc.subjectglobalizacjapl_PL
dc.subjectkonkurencyjnośćpl_PL
dc.subjectinternationalizationpl_PL
dc.subjectenterprisesen
dc.subjectglobalizationen
dc.subjectcorporationsen
dc.subjectcompetitivenessen
dc.titleInternacjonalizacja przedsiębiorstw – istota budowania konkurencyjności w dobie globalizacji korporacyjnejpl_PL
dc.title.alternativeInternationalization of enterprises – the essence of competitiveness building in the corporate globalization eraen
dc.typeArticlepl_PL
dc.page.number153-171pl_PL
dc.contributor.authorAffiliationUniwersytet Łódzkipl_PL
dc.identifier.eissn2300-6005
dc.referencesAaker D. A. (1992), Strategic Market Management, John Wiley & Sons, New York.pl_PL
dc.referencesAppadurai A. (2000), Grassroots Globalization and the Research Imagination, Public Culture, No. 12.pl_PL
dc.referencesvon Bertalanffy L. (1984), Ogólna teoria systemów, Wydawnictwo PWN, Warszawa.pl_PL
dc.referencesBlomstermo A., Deo Sharma D. (2003), Learning in the Internationalization Process of Firm, Edward Elgar Publishing, Cheltenham Northampton, Massachusetts.pl_PL
dc.referencesBrown T. E., Davidsson P., Wiklund J. (2001), An Operationalization of Stevenson’s Conceptualization of Entrepreneurship as Opportunity − based Firm Behavior, Strategic Management Journal, No. 22.pl_PL
dc.referencesBudnikowski A. (2006), Międzynarodowe stosunki gospodarcze, Wydawnictwo PWE, Warszawa.pl_PL
dc.referencesEsser K., Hillebrand W., Messner D., Meyer-Stamer J. (1995), Systemic Competitiveness – Key Policy Issues, Industrial Organization and Manufacturing Competitiveness in Developing Countries, Vol. 23.pl_PL
dc.referencesEsser K., Hillebrand W., Messner D., Meyer-Stamer J. (1996), Systemic Competitiveness: New Governance Patterns for Industrial Development, Frank Cass, London.pl_PL
dc.referencesFlejterski S., Wahl P. T. (2003), Ekonomia globalna – synteza, Wydawnictwo Difin, Warszawa.pl_PL
dc.referencesGorynia M., Jankowska B. (2008), Klastry a międzynarodowa konkurencyjność i internacjonalizacja przedsiębiorstwa, Wydawnictwo Difin, Warszawa.pl_PL
dc.referencesGrant R. M. (2009), Contemporary Strategy Analysis, Blackwell Publishing, Oxford.pl_PL
dc.referencesHagel J., Brown J. S. (2005), The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization, Harvard Business School Press, Boston.pl_PL
dc.referencesHamel G., Prahalad C. K. (1990), The Core Competences of the Corporation, Harvard Business Review, Vol. May – June.pl_PL
dc.referencesHuff A. S., Floyd S. W., Sherman H. D., Terjesen S. (2011), Zarządzanie strategiczne. Podejście zasobowe, Wolters Kluwer Business, Warszawa.pl_PL
dc.referencesKotler Ph., Kartajaya H., Seitawan I. (2010), Marketing 3.0, Wydawnictwo MT Biznes, Warszawa.pl_PL
dc.referencesMarzęda K. (2007), Proces globalizacji korporacyjnej, Oficyna Wydawnicza Branta, Bydgoszcz – Warszawa – Lublin.pl_PL
dc.referencesMorden A. R. (1993), Elements of Marketing, DP Publications Ldt, London.pl_PL
dc.referencesPlatonoff A. L. (2009), Zarządzanie dynamiczne, Difin, Warszawa.pl_PL
dc.referencesPorter M. E., Kramer M. R. (2011), The Big Idea: Creating Shared Value, Harvard Business Review No. 89 (1/2).pl_PL
dc.referencesPrahalad C. K., Krishnan M. S. (2008), The New Age of Innovation: Driving Co-created Value Through Global Networks, McGraw-Hill Professional.pl_PL
dc.referencesPrahalad C. K. (2006), Inside-out strategy. Explanation of Core Competence of Hamel and Prahalad, www.ckprahalad.com.pl_PL
dc.referencesRosińska M. (2007), Globalna sieć biznesowa jako konsekwencja nowego paradygmatu konkurencyjności w gospodarce opartej na wiedzy [w:] A. Jewtuchowicz (red.), Region w gospodarce opartej na wiedzy, Wyd. Uniwersytetu Łódzkiego, Łódź.pl_PL
dc.referencesRosińska-Bukowska M. (2012), Rozwój globalnych sieci biznesowych jako strategia konkurencyjna korporacji transnarodowych, Wyd. Uniwersytetu Łódzkiego, Łódź.pl_PL
dc.referencesRosińska-Bukowska M. (2013), Adjustment of Corporate Organizational Structure to The Demands of Competition in Fast Changing Global Economy, International Business and Global Economy, No. 32.pl_PL
dc.referencesScholte J. A. (2000), Globalization: A Critical Introduction, St. Martin’s Press Inc., New York.pl_PL
dc.referencesStigliz J. E. (2004), Globalizacja, Wydawnictwo Naukowe PWN, Warszawa.pl_PL
dc.referencesInterbrand (2013), The Best Global Brands 2013, www.interbrand.com/en/best-globalbrands/ 2013/top-100-list-view.aspx (data dostępu: 22.02.2014).pl_PL
dc.referencesWiedersheim-Paul F., Olson H. C., Welch L. S. (1978), Pre-Export Activity: The First Step in Internationalization, Journal of International Business Studies, Vol. 9 (1).pl_PL
dc.referencesZineldin M. (2004), Co-operition: The Organisation of the Future, Marketing, Intelligence & Planning, Vol. 22.pl_PL
dc.subject.jelF23
dc.subject.jelF61


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record