Wiarygodność ubezpieczeń sprzedawanych przez banki

Abstract

This work outlines insurances sold by banks. There is a question asked, connected to bancassurance, whether these insurances are credible and ethical or which works are undertaken in order to make a bancassurance market ethical and transparent. The author presents this problem in relation to Corporate Social Responsibility conception, as well as to the performance of Polish Insurance Ombudsman and to implementing some recommendations prepared by ZBP.