Abstract
The article presents the Internet language advice (published on the websites) as a linguistic genre. It is a new mutation of the language advice – a genre known for years. The analysis of the Internet language advice model includes: the theme, the composition (obligatory and optional components), the style (with the concept of secondary orality) and sender-receiver relations. In the summary there are listed the most important features of the Internet language advice: formality, dialogism, metalinguistic approach to the subject, popular science style, cognitive (referential) and impressive function.