Abstract
The aim of the paper is to characterize some old and new media children-addressed publications which can be seen as a kind of the playable literature in the context of the modern culture: the culture of participation, the culture of convergence, the culture after the performative, visual and material turn. Some particular examples’ analysis are made to: 1. show in what ways the young reader is involved in playing the literature (the reading-playing), 2. capture some strategies used by authors who create the playable children books and 3. focus on the question whether described way of the literary creation facilitate literary immersion or makes it more difficult. The important role of the reader’s gestures and decisions made by is strongly pointed out.