Koordynacja polityki proinwestycyjnej w procesach umiędzynarodowienia metropolii. Studium przypadku Łódzkiego Obszaru Metropolitalnego (ŁOM)

Abstract

Internationalization of economic activity, by opening local economy for global capital flows in the form of foreign direct investment (FDI), is nowadays one of the main conditions of enhancing metropolitan potential of a given area. What also gives evidence about the attractiveness and effectiveness in attracting subsidiaries and branches of transnational corporations (TNCs), is the ability of metropolitan areas (understood as very complex and composite functional urban units), to integrate and coordinate such policies, like: land use planning, public transport, infrastructure, but also investors- oriented place marketing. The aim of this paper is to present the level of coordination of pro-investment policy in the Łódź Metropolitan Area. The analysis is based on research conducted among both public bodies and big foreign directs investors from its local and regional administrative units. It leads to conclusion that cooperation between many authorities engaged in investors-oriented marketing is quite limited and metropolitan area as the whole is lacking a common strategy to attract investors. It seems that in the present stage of Łódź Metropolitan Area development, stronger and more formalized forms of metropolitan integration, should be taken into account.