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  • Ekonomia Międzynarodowa Zeszyt nr 027 (2019)
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AuthorMajcher, Kamil (1)Nowak, Tomasz (1)Pietrzak, Joanna (1)Rubaj, Piotr (1)Subjectaims of Europa 2030 strategy (1)CAN (1)cele zrównoważonego rozwoju (1)foreign trade (1)handel międzynarodowy (1)international trade of goods (1)luksus (1)luxury (1)marketing strategy (1)masowa marka prestiżowa (1)... View MoreDate Issued2019 (4)Has File(s)Yes (4)

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Mass Prestige brands – the end of traditional luxury brand marketing? 

Pietrzak, Joanna (Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)
The luxury goods market is undergoing dramatic changes due to the fact that vast numbers of new consumers are gaining access to goods previously regarded as unobtainable. As a result, luxury is losing its elitist and ...
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Przewaga komparatywna krajów Andyjskiego Wspólnego Rynku (CAN) w międzynarodowym handlu towarami z Mercosur 

Majcher, Kamil (Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)
The aim of the article is to identify comparative advantage in the trade of goods in the countries of the Andean Community (CAN; four countries) over the Mercosur group (five countries) in the years 2007–2017. For this ...
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Międzynarodowe planowanie podatkowe z wykorzystaniem spółki prawa luksemburskiego 

Nowak, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)
Poland’s tax system has a large number of tax burdens and a complicated structure of individual taxes. This directly affects the decisions made by business entities, which take different attitudes in response to high ...
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Handel międzynarodowy a koncepcja zrównoważonego rozwoju 

Rubaj, Piotr (Wydawnictwo Uniwersytetu Łódzkiego, 2019-09-30)
Sustainable development and the growing welfare of society should be the main objectives in the economic policy of each democratic and free-market regime. However, this development is not possible without dynamic economic ...

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