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Franchising as a Way of Creating Entrepreneurship and Innovation
(Wydawnictwo Uniwersytetu Łódzkiego, 2014-10-03)
The article analyses franchising as a business model based on an economic relationship between the parties. The discussion of the early forms of franchising and of factors stimulating its development in Poland and the world ...
Innovation Levels in the Economies of Central and Eastern Europe
(Wydawnictwo Uniwersytetu Łódzkiego, 2014-10-03)
The statistical data presented in this paper indicates that the innovative position of the CEECs is still unfavourable and relatively weak, with the exception of Slovenia and Estonia. Poland is in a particularly difficult ...