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Wprowadzenie
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
Strategie stosowane w marketingu dóbr przemysłowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
The paper tries to define the difference between a marketing strategy and a tactic in industrial marketing. The tactics are part of a coherent strategy. The problems are connected with (methods of grouping or classifying ...
Satysfakcja klienta jako identyfikator orientacji marketingowej na rynku usług
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
The distinctive feature of modern economy is a growing meaning of services. It is showed
in a larger and larger amount of employees in services’ branches and increasing part of the
gross domestic product, which comes ...
Strony WWW jako użyteczny instrument public relations
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
This paper article presents the role of corporate websites in creating and sustaining
company’s image. It identifies main areas of marketers’ concerns and gives practical hints on how to establish a successful corporate ...
Partnerskie relacje w kanałach rynku
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
Development of new forms of co-operation in market channels is reflected by the usage
of relationship marketing. It is based on the idea of corporate behaviour relying mostly on
a build up of long term trust relationship ...
Kształtowanie cen produktów w działaniach marketingowych przedsiębiorstw
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
Since the transformation of the economy, pricing policy in enterprises also has changed.
Our study enable to confirm that there is a quite considerable change in pricing policy which not always can follow market expectation. ...
Kierunki zmian w strukturze wykorzystania środków przekazu reklamowego
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
The article presents the scope of using of the different advertising media. The discipline
of marketing is going through significant changes - this is the starting point of consideration.
Such changes have been noticed ...
Strategie produktu banków
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
In their practice the banks use different kinds of product strategy. They depend among other things, on the run of the life cycle of the bank product. It seems that its run is different than for customer products. The lack ...
Handel elektroniczny w Polsce - stan obecny i perspektywy rozwoju
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
Article concentrates on explanation of essence of electronic commerce, its current condition and prospects of development. The aim of the article is to explain basic notions such as e-commerce, e-business, e-economy. It ...
Internet - nowy wymiar działalności marketingowej
(Wydawnictwo Uniwersytetu Łódzkiego, 2003)
he purpose of the article is the essence of Internet and its capabilities of use in
organization’s activities. It mainly concentrates on employment of Internet into contacts of firms with market, marketing is responsible ...