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Badania marketingowe przez Internet - zalety i ograniczenia oraz zastosowania
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
The Internet can be used in secondary and primary research. The Internet changes the quantitative and qualitative research process and offers researchers many benefits, e.g.: greater speed of delivery and receiving responses, ...
Charakterystyka wchodzenia polskich przedsiębiorstw na rynki zagraniczne 1990-2003
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
Based on case analyses of twenty enterprises, the paper describes modes of foreign market entry, by analysing the following elements: reasons of entering foreign markets, the choice of orientation (international or global), ...
Nowa gospodarka, nowa ekonomia i marketing
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
Substantial interest centers today on the usability of the marketing concepts and analytic instruments in description of the new economy developments. The purposes of this article are: (1) to identify the weaknesses of the ...
Marketingowe bazy danych a programy lojalnościowe
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
How important in modern marketing are databases? In 21 century direct marketing becomes more and more important factor. Marketers use different forms and mediums of direct marketing for creating a new value for customers. ...
Pomiar działań marketingowych w Internecie - przegląd metod i problemów
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
Internet seems to be a perfect mass medium as it allows to measure itself without a need of using any other media. The very fast development of the medium makes it impossible to measure the usage and users as easly as it ...
Wykorzystanie Internetu w badaniach marketingowych
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
The Internet is becoming an inherent part of the marketing research process. The Internet is been used increasingly in the area of secondary data collection. The use of the Internet has also made primary research faster, ...
Rola Internetu w osiąganiu przewagi konkurencyjnej przedsiębiorstwa
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
The paper presents the characteristics and the role of the Internet as the global means of communicating in creating the competitive prevalence of enterprises on the market. The promotion, distribution of products and the ...
Zastosowanie internetowych narzędzi badań marketingowych w polskich przedsiębiorstwach
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
This paper presents selected results of research about the use of the Internet marketing data sources, conducted over the Internet by using electronic questionnaire. Author examines in the paper topics including: research ...
Marketing a technologia: szanse i zagrożenia
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
Technology has enormous impact on marketing management today. It influences shape of every marketing-mix, is a cornerstone of business strategy and serves as a competitive tool. It's engaged in all modern marketing concepts, ...
Perspektywy rozwoju marketingu usług edukacyjnych szkolnictwa wyższego w Polsce
(Wydawnictwo Uniwersytetu Łódzkiego, 2004)
The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept by higher education institutions. The author presents a model of market orientation ...