Certyfikat jako gwarancja jakości usług SPA

Abstract

In recent years, we have observed dynamic changes in the market of auxiliary hotel services. SPA services are becoming more and more significant and they are no longer considered additional activities for guests, but rather a core element of every newly-built hotel establishment. Moreover, the already existing hotels are trying to extend their offer with SPA services. Although it is hard to imagine a new high-class hotel without SPA services, the awareness of the branch itself and its services is still unsatisfactory among Polish people. The telephone poll conducted in 2010 among Polish adults showed that 81% of Poland’s society has never met the term ‘SPA’. The low awareness of SPA services, lack of legal regulations and the latest trends resulting in rapid development of the market – all this causes the term ‘SPA’ to be abused by entrepreneurs, who frequently offer a minimum range of services and use the term ‘SPA’ only for marketing purposes. Such phenomenon causes confusion and misleads the clients, thus creating a negative impression of the entire industry. As a remedy for the aforementioned problems, a tool certifying SPA establishments has been created. It is meant to help put the market in order and support consumers’ decisions as a quality and safety guarantee of the purchased services.