Pomiar percepcji jakości oferty krajowych ośrodków narciarskich

Abstract

This paper concentrate on perceptual map regarding the ideal product based on importance-performance analysis as a efficient tool for assessment of tourist product quality. Research conducted in Polish ski resorts led to the conclusion that queuing time is a major weakness of their offer. High prices and the quality of ski lift facilities are also perceived as weaknesses but of much lesser importance. On the other hand Polish skiers appreciate domestic resorts mainly for their easy access and well-maintained pistes as well as snow guarantee. Most of elements of ski resort’s product not connected directly with skiing e.g. après-ski offer or food service were described as not important. Those results might suggest that Polish skiers tend to concentrate on skiing, spending as little money and time as possible. Naturally enough they are more inclined to economize on additional services rather than the main activity – skiing.