Zjawisko hoteli butikowych na rynku hotelarskim
Streszczenie
This article attempts to present synthetically boutique hotels as a sector of
hotel market and emphasise its main features that differentiate them from other
hotel types. In large part this publication is the extract from the master thesis
The idea of boutique hotel on the example of W Hotels, written in 2004 in the
University of Lodz by Cezary Myskiewicz. Boutique Hotels appeared in United
States in the end of 20th century and evolved during its last two decades to
become the separate segment of hotel industry. From their onset boutique
hotels were stated as opposed to standardised chain hotels, such as Holiday
Inn, Marriott or Intercontinental. Unlike them, each boutique property offered
themed design and unique atmosphere, which were provided by small size,
welcoming staff and its individual approach to every guest. This idea became
very popular and caused the rapid growth in number of such hotels, which
resulted in the establishment of several boutique hotel chains – Kimpton Hotel
Group, Ian Schrager Hotels. These first draw the attention of American
institutes, which decided to research this segment of hotel market. The study
revealed in 2000 by Smith Travel Research shown that in the last five years of
20th century boutiques outpaced all other segments including luxury and upscale
hotels in terms of operational and financial indexes such as occupancy, average
rate or revenue per available room. Their development was such that also hotel
chains took interest and decided to create their own boutique brands. The first to
do it was Starwood Hotels & Resorts which introduced the prototype property
combining high standards of service of the upscale business hotel with
atmosphere and design of a boutique hotel, which immediately won popularity.
Collections
Z tą pozycją powiązane są następujące pliki licencyjne: