Charakterystyka rozmieszczenia hoteli sieciowych w Polsce

Abstract

The aim of the paper was to depict branded hotels in Poland. Number of branded hotels in Poland is relatively low, but nevertheless the quantity of rooms offered by branded hotels is significant. Author showed characteristic of branded hotels location in Poland. The concentration of branded hotels location in metropolises was proved. In particular, the thesis is significant for multinational hotel chains. Furthermore, author discussed spatial volatility of prices of branded hotels services. Branded hotels focus on business tourism targets. Thanks to analysis of hotels location and hotels pricing strategies and tactics, mentioned thesis could be positively verified. Moreover, author proved that CRSs (Computerized Reservation Systems) and revenue management techniques has been popularized among independent city hotels by branded ones.