Wywiad telefoniczny ze wspomaganiem komputerowym (CATI). Działania ankieterskie w call centers
| dc.contributor.author | Jabłoński, Wojciech | |
| dc.date.accessioned | 2022-07-29T11:42:12Z | |
| dc.date.available | 2022-07-29T11:42:12Z | |
| dc.date.issued | 2016 | |
| dc.identifier.citation | Jabłoński W., Wywiad telefoniczny ze wspomaganiem komputerowym (CATI). Działania ankieterskie w call centers, Wydawnictwo Uniwersytetu Łódzkiego, Łódź 2016, https://doi.org/10.18778/8088-050-4 | pl_PL |
| dc.identifier.isbn | 978-83-8088-050-4 | |
| dc.identifier.uri | http://hdl.handle.net/11089/42584 | |
| dc.description | Publikacja przybliża jedną z najpopularniejszych technik stosowanych w badaniach sondażowych – wywiad telefoniczny ze wspomaganiem komputerowym (CATI – Computer Assisted Telephone lnterviewing). Autor zapoznaje czytelnika z możliwościami i ograniczeniami techniki CATI oraz charakteryzuje obszary głównych zastosowań wywiadu telefonicznego. Przedstawia również wyniki własnych badań metodologicznych, zrealizowanych w kilkunastu firmach z Polski, Norwegii i Islandii stosujących technikę CATI. Książka może zainteresować badaczy – zarówno akademickich, jak i komercyjnych – korzystających z techniki CATI. Przydatna będzie również osobom odpowiedzialnym za aspekty organizacyjno-logistyczne procesu zbierania danych: managerom działów realizacji, kierownikom badawczych call centers czy superwizorom nadzorującym pracę ankieterów telefonicznych. Publikacja – poza walorami czysto naukowymi – zawiera wiele treści o charakterze aplikacyjnym. Autor zamieszcza w niej rekomendacje związane z przygotowaniem i realizowaniem badań sondażowych z zastosowaniem techniki wywiadu telefonicznego. | pl_PL |
| dc.description.sponsorship | Udostępnienie publikacji Wydawnictwa Uniwersytetu Łódzkiego finansowane w ramach projektu „Doskonałość naukowa kluczem do doskonałości kształcenia”. Projekt realizowany jest ze środków Europejskiego Funduszu Społecznego w ramach Programu Operacyjnego Wiedza Edukacja Rozwój; nr umowy: POWER.03.05.00-00-Z092/17-00. | pl_PL |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Uniwersytetu Łódzkiego | pl_PL |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Międzynarodowe | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | ankieter | pl_PL |
| dc.subject | techniki badawcze | pl_PL |
| dc.subject | wywiad telefoniczny | pl_PL |
| dc.subject | call centers | pl_PL |
| dc.subject | praktyka CATI | pl_PL |
| dc.subject | metodologia badań | pl_PL |
| dc.subject | agencja badawcza | pl_PL |
| dc.title | Wywiad telefoniczny ze wspomaganiem komputerowym (CATI). Działania ankieterskie w call centers | pl_PL |
| dc.type | Book | pl_PL |
| dc.rights.holder | © Copyright by Wojciech Jabłoński, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016 | pl_PL |
| dc.page.number | 248 | pl_PL |
| dc.contributor.authorAffiliation | Uniwersytet Łódzki, Wydział Ekonomiczno-Socjologiczny, Katedra Metod i Technik Badań Społecznych, 90-214 Łódź, ul. Rewolucji 1905 r. nr 41/43 | pl_PL |
| dc.identifier.eisbn | 978-83-8088-049-8 | |
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| dc.identifier.doi | 10.18778/8088-050-4 | |
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| dc.discipline | nauki socjologiczne | pl_PL |
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