Szukaj
Wyświetlanie pozycji 1-1 z 1
Non-Commercial Advertisements: Multimodal Metaphor, Metonymy and Conceptual Blending at Work
(Wydawnictwo Uniwersytetu Łódzkiego, 2021-09-30)
Nowadays the omnipresence of advertisements, and the necessity of conscious and subconscious mental interpretation of their hidden messages, can hardly be overlooked. In the present article, the authors attempt to provide ...