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Place Marketing in Hungary: The Case of Debrecen
(Lodz Univeristy Press, 2009-09-29)
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular. The study ...
What can We Learn from City Marketing Practice?
(Lodz Univeristy Press, 2009-09-29)
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues ...
The Instruments of Place Branding: How is it Done?
(Lodz Univeristy Press, 2009-09-29)
Place branding is the idea of discovering or creating some uniqueness, which differentiates one place from others in order to gain a competitive brand value. This article is not about the concepts or justifications but ...
Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign
(Lodz Univeristy Press, 2009-09-29)
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research ...