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AuthorSahaj, Tomasz (1)Subject
advertising (1)
aktywność fizyczna (1)disability (1)health (1)mass media (1)media masowe (1)niepełnosprawność (1)physical activity (1)reklama (1)sport (1)... View MoreDate Issued2018 (1)Has File(s)Yes (1)

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Physical Activity, Disability and Health in Advertising Campaigns Associated with Major Sporting Events in the World 

Sahaj, Tomasz (Wydawnictwo Uniwersytetu Łódzkiego, 2018)
The purpose of the article is to present commercials broadcasted during global sporting events such as the US Super Bowl, the Olympic Games and Paralympics, the world championships, as well as the European Football ...

University of Lodz Repository

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University of Lodz Repository

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