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Internationalization process on the example of LVMH
(Wydawnictwo Uniwersytetu Łódzkiego, 2018)
Internationalization is a process commonly used by companies to expand their business. It can be understood as entering new foreign markets by using different methods such as joint-venture, greenfield investments, but also ...
Internacjonalizacja przedsiębiorstw – istota budowania konkurencyjności w dobie globalizacji korporacyjnej
(Uniwersytet Łódzki, 2014-12)
The purpose of this article is to analyze the changes in the strategies of the internationalization
of enterprises as a result of the evolution the global economy. An attempt is made to assess the
impact of the progressive ...