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Author
Anielak, Karolina (1)
Subjecthistory of product placement (1)James Bond (1)
kinds of product placement (1)
M31 (1)M37 (1)product placement (1)... View MoreDate Issued2015 (1)Has File(s)Yes (1)

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Product placement as a way of promoting on an international scale based on a series of films about James Bond 

Anielak, Karolina (University of Lodz, 2015-12)
This article presents the characteristics of product placement as global promotion. The reader may refer to the types of product placement, its regulatory framework and its short genesis and evolution. The paper presents ...

University of Lodz Repository

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University of Lodz Repository

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