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Product placement as a way of promoting on an international scale based on a series of films about James Bond
Anielak, Karolina 
(University of Lodz, 2015-12)
(University of Lodz, 2015-12)
This article presents the characteristics of product placement as global promotion.
The reader may refer to the types of product placement, its regulatory framework
and its short genesis and evolution. The paper presents ...