Przeglądaj Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 43 (2017) nr 5 według tytułu
Wyświetlanie pozycji 11-16 z 16
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Quasi-film commercials. Analysis of selected car manufacturer campaigns
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular ... -
Rhetoric appropriateness in view of contemporary media communication and journalism
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I present deliberations on the theme of the rhetorical category of appropriateness in the context of its original sources and contemporary media practice. Upon presenting the theory formed in line with the ... -
The “Salt of the Earth” documentary film by Wim Wenders as an implementation of the „text within a text” rhetorical strategy
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Wim Wenders’s report is devoted to the output of the world-renowned photographer Sebastião Salgado. The presentation of his works in the documentary employed the text within a text composition, or rather „photography within ... -
The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the ... -
Strategies for organising the attention of receivers in e-mail marketing
Filipczak-Białkowska, Anita
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the ... -
The ugly in fine arts. The sensory nature of terror in the tales of the Brothers Grimm
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The author, inspired by philosophical aesthetic reflection, presents one of the aesthetic qualities: ugliness. Based on the assumption that “Grimms’ Fairy Tales” directly reach the realm of the unconscious, utilising towards ...