Przeglądaj Acta Universitatis Lodziensis. Folia Litteraria Polonica T. 43 (2017) nr 5 według tytułu
Wyświetlanie pozycji 8-16 z 16
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Muckraker websites (American and European examples)
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The goal of the article is to compare contemporary websites used by investigative reporters for organising their inquiries and propagating their outcomes. To achieve that goal, I compare the experiences of American and ... -
New communication practices on the radio and in the audiosphere
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)For the past decade or so, internet radio, podcasts, mobile sound apps, and digital libraries of audio content have enjoyed increasing popularity among researchers and receivers of culture. Radio, similarly to other ... -
Persuasive functions of photo galleries on information websites
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated ... -
Quasi-film commercials. Analysis of selected car manufacturer campaigns
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular ... -
Rhetoric appropriateness in view of contemporary media communication and journalism
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)In the article, I present deliberations on the theme of the rhetorical category of appropriateness in the context of its original sources and contemporary media practice. Upon presenting the theory formed in line with the ... -
The “Salt of the Earth” documentary film by Wim Wenders as an implementation of the „text within a text” rhetorical strategy
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)Wim Wenders’s report is devoted to the output of the world-renowned photographer Sebastião Salgado. The presentation of his works in the documentary employed the text within a text composition, or rather „photography within ... -
The sender-receiver relationship as moderator of the persuasive effect in polysemic communication
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the ... -
Strategies for organising the attention of receivers in e-mail marketing
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the ... -
The ugly in fine arts. The sensory nature of terror in the tales of the Brothers Grimm
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)The author, inspired by philosophical aesthetic reflection, presents one of the aesthetic qualities: ugliness. Based on the assumption that “Grimms’ Fairy Tales” directly reach the realm of the unconscious, utilising towards ...