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Odpowiedzialny marketing, czyli marketing społecznie zaangażowany
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Marketing describes the social processes involving the free exchange of goods and services, it is also called the art of selling products. First of all, it is a process based on the planning and execution of ideas, setting ...
Wykorzystanie odnawialnych źródeł energii na przykładzie firmy Ikea
(Wydawnictwo Uniwersytetu Łódzkiego, 2016)
The article aims to show the importance of renewable energy sources in the modern economy and demonstrates that investment in unconventional energy may become an integral part of the business. Shows also the main benefits ...
Szanse na rozwój gospodarki okrężnej w przemyśle tekstylno‑odzieżowym
(Wydawnictwo Uniwersytetu Łódzkiego, 2017)
Circular economy is the answer to the inevitable need to reduce the impact on the environment. Closing production cycles means desisting from the current linear model, which delivers huge amounts of waste. The circular ...